In a landscape where email has become an indispensable tool for communication, Google is embarking on a significant initiative to enhance the security of inboxes against evolving threats. For businesses relying on email for marketing and transactional activities, it is crucial to pay heed to these upcoming modifications and proactively adjust to ensure the smooth delivery of vital messages.
If your business sends commercial email communications, whether they involve invoices generated by your accounting systems, contracts facilitated by a signing tool, broadcast messages from an email marketing platform, or sales emails from your own mailboxes, be aware that these impending changes will affect your ability to reach your customers’ inboxes.
Join Otium’s automation experts as we delve into the latest requirements and industry shifts outlined by Gmail and other email service providers. We aim to guide you on the necessary steps related to authentication, list cleaning, and platform configurations, ensuring a continuous flow of your business’s email messages.