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who we are
introducing otium
Sales and Marketing Automation is a combination of strategies and technology tools that deliver consistent and profitable customer experiences.We act as your guide and implementation partner as you find ways to automate your business.
We teach and coach entrepreneurs who want to grow. There are no tricks involved, only real work tactics. We work to continuously improve with each round of implementation.
our guiding values
Speed to value
We know that small businesses might hesitate to start any level of automation when they lack the time or money to automate everything all at once. The truth is, smaller processes that start working in a matter of weeks are better than waiting for a huge automation transformation to be ready in 12-24 months. We focus on small automations that are packed with value and can be implemented quickly and easily. You start reaping the benefits of your investment right away.
Low-to-no code
There are existing world-class tools and technologies that we can leverage for solutions and use to create integrations that are stable and affordable. We can avoid the bugs, support problems, and maintenance issues that come with custom apps. We believe that with low-to-no code, you can quickly and easily get the processes you need, without the headaches of custom development (or committing to one company forever because they’re the only ones who can manage your apps).
Understand the journey
Every customer is on a journey, and by providing guidance and support at each crossroad, you can help them achieve their goals. We’re business coaches who specialize in using automation, so we start by analyzing the customer journey to identify where we can improve. Automation can increase conversions and improve customer retention by building a process that engages with your leads, makes offers for you, and even suggests new products or services to top customers.
Oriented to goals
There’s no question that automation can make running a small business infinitely easier. But there’s more to it! Automation can create a competitive advantage and help you achieve your goals. Building doesn’t start until we’ve had a business strategy discussion and determined a solution that links to your specific goals in these key areas: “Money Made”, “Time Saved”, or “Uncertainty Reduced”. Automation should always focus on connecting new processes to the big picture: building the business you’ve always dreamed of.
meet the founder
Cameron Tulloch
Sales and Marketing automation expert
Cameron has conducted more than 6000 one-on-one consultations with current and prospective business owners. He has extensive experience working with lean business experiments and business-enabling technologies for Customer Relationship Management, Marketing Automation and Operations. Cameron is passionate about working to support entrepreneurs who want to build and scale their ideas.
our clients
who you are
You’re an expert in your industry and an innovator who isn’t afraid of the hard work it takes to build a business. Now that your business has gained traction, you’re looking for a path that can take your business to the next level of growth, success, and ease that you know it has the potential for.
It feels like there is never enough time in the day to complete your business tasks.
You’re frustrated by monotonous tasks in your business that shouldn’t have to be done manually.
You find it challenging to remember to follow up with leads.
Pieces of your projects are being missed, and you’re frequently playing catch-up.
Your business could use more support but you don’t have the time, resources, or understanding to add team members.
Life-work balance is falling behind on your priorities.
Your operations are lacking consistency and reliability, resulting in a less-than-ideal client experience.
You wonder how businesses and their systems can get to a place where they “run themselves?”
You’re ready for growth, but don’t really know where to begin.
client stories
testimonials
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